What is UGC?

UGC stands for User Generated Content. Instead of filming polished commercials, brands work with creators who match their target audience to produce authentic, relatable videos. These videos are then used in paid ads, on websites, and across social media to build trust and drive conversions.

I have been approached by brands like Chase Bank, Dolmio & Octopus energy.

Chase Bank – One Percenters

The brief for this project was to drive sign-ups to Chase Bank by promoting their 1% cashback offer on everyday spending. I focused on relatable, high-frequency purchases—like petrol, groceries, and coffee-to show how quickly the savings add up. The aim was to make the offer feel real, valuable, and easy to take advantage of.

Dolmio - Stir in’s

The brief for this UGC project was to highlight the convenience of the new Dolmio Stir-In Pots.
To make the point stand out, I took a creative angle showing the struggle of traditional meal prep. I exaggerated the mess, used props like goggles, and leaned into the chaos to highlight just how easy and mess-free Dolmio’s solution really is.

Unboxing UGC

Neewer sent me one of their brand new travel tripods to review and Unbox.